Why You Need a Sales Enablement Platform

To properly support sales reps, your marketing, enablement, and sales teams need to be coordinated from idea to execution. That is a difficult task with everyone working in separate systems, using unconnected workflows, and puzzling data together to make decisions.

This whitepaper will help you overcome this difficult task by covering:

  • How to shift the way your sellers sell to adapt to buyers’ behaviors
  • Why there is a shift of focus for revenue leaders to sales effectiveness
  • Top ways to align your GTM teams
  • How to train your sales team more effectively

Find out how sales and enablement teams can help unify their strategy across teams to increase sales effectiveness and improve sales performance.

Related Resources

Enable the Impossible: A Guide to GTM Alignment and Driving Revenue Growth
Enablement Strategy
Enable the Impossible: A Guide to GTM Alignment and Driving Revenue Growth
This guide outlines strategies to help you enable the impossible by unifying platforms, optimizing processes, and empowering revenue teams for consistent success.
Episode 93: Driving Enablement Success Through Collaboration
Enablement Strategy
Episode 93: Driving Enablement Success Through Collaboration
Allison Gillespie, VP of Marketing, and Keith Swafford, Senior Sales Enablement Manager at O'Reilly Media share how to drive enablement success through collaboration.
Episode 92: Winning Leadership Buy-In for Enablement Success
Enablement Strategy
Episode 92: Winning Leadership Buy-In for Enablement Success
Anna Borbotko, sales enablement lead for B2B at TomTom, shares how she aligns stakeholders and gains buy-in to drive transformation.