Sales Enablement Resources, Guides and Templates
Looking to optimise your sales enablement strategy? Explore our top sales enablement tools, whitepapers and tips to learn what sales enablement leaders, marketing teams and sales teams are doing to build winning, repeatable sales processes that boost win rates.
Sales Plays
Episode 17: Driving Productivity Through the Highspot and Salesforce Integration
Research from LinkedIn found that 47% of sales professionals claim that they use technology in sales at least once a […]
Analytics
Episode 19: Scaling Productivity With a Unified Platform
Productivity is crucial in our current business landscape, however, 43% of teams do not have a way to measure sales […]
Enablement Strategy
Episode 16: Improving Sales Productivity in Global Teams
A report found that 71% of businesses say that measuring productivity is important but more than half of C-suite respondents […]
Content Management
Three Ways Marketers Can Measure the Impact of Sales Content
In this episode, host Marissa Gbenro discusses ways marketers can measure the impact of sales content with Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight.
Marketing
Why Enablement Needs Product Marketing Now More Than Ever
In this discussion, Jen explains why sales enablement needs product marketing now more than ever.
Marketing
How to Effectively Land your Product Launch in your Field
In this podcast episode, Harish Peri, Head of Product Marketing at Salesforce, discusses best practices on how to land your product launch with your sales team.
Enablement Strategy
Episode 10: Best Practices to Reinforce Behavior Change
Annie Lizenbergs shares best practices for reinforcing behaviour change including adapting to business changes, training leadership, and more.
Enablement Strategy
Episode 8: The Evolution of Enablement Maturity
Haley Katsman shares advice on how teams can develop an enablement maturity roadmap, the importance of having a proactive mindset, and more.
Analytics
Episode 7: How to Leverage Analytics to Improve Rep Performance
Ashley Rosenbaum shares insights on how to leverage analytics to improve rep performance, including using sales plays, scorecards, and more.
Analytics
Episode 6: How to Create Enduring Business Value With Analytics
In this podcast episode, Paul Lisagor, VP of Revenue Analytics at Highspot, shares insights on the power of analytics in empowering confident decision-making for business leaders to create long-term value.
Enablement Strategy
Episode 9: Beginning Your Maturity Journey
Nav Nicholson shares advice on how to mature enablement strategies, including aligning with company goals and more.
Enablement Strategy
Episode 5: What Does Strategic Enablement Look Like?
Listen to this episode of the Win Win Podcast to learn how some of the world's most sophisticated enablement teams enable their sales organisations to win - featuring speakers from Slack and Nvidia.
Marketing
Episode 3: How to Navigate 2021 Marketing Challenges
Find out how COVID-19 and virtual work have changed the marketing landscape in this episode of the Win-Win podcast featuring Robert Rose from The Content Advisory.
Onboarding
Episode 2: How to Master Virtual Onboarding
Learn about best practices for training a remote workforce from Shamis Thomson at Hootsuite in episode 2 of the Win-Win podcast.
Enablement Strategy
Episode 1: What Is the Strategic Enablement Framework?
In this inaugural episode of the Win-Win podcast, dive into changing trends in the workplace and learn how to navigate them successfully.
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